Jayson Cheung

Knowledge Consultant |
UX Designer

Education

2017 - 2019
Master of Information - University of Toronto
User Experience Design
+
Knowledge Management and Information Management


2012 - 2016
Bachelor of Arts - University of Western Ontario
Media, Information, and Technoculture


Tools

Photoshop CC
Illustrator CC
Premiere Pro CC
Balsamiq Mockups 3
Figma
InVision
Google Ads
Drupal
jQuery


Work Experience


2018 - Present
Student Editor
Digital Tattoo Project - Vancouver, Canada
• Researched and produced editorial articles on privacy, copyright, censorship, and digital rights to publish online
• Attended bi-weekly strategy meetings to assess current reader engagement and upcoming publication schedules
• Represented Digital Tattoo on online discussion forums to promote organic interest through community conversation
• Evaluated the web traffic performance of the website using Google Analytics to complement engagement strategies


2018 - Present
Inforum Student Assistant
University of Toronto - Toronto, Canada
• Assisted students and faculty with research and reference inquiries, technology loans, and troubleshooting
• Maintenance of Collections at Inforum Library, including circulation, shelving, and shelf reading
• Development and execution of outreach programs within the iSchool community for educational workshops (iSkills)
• Conducted user experience improvements on library website using contextual inquiry methods


2016 - 2017
Project Coordinator
Lokomotive Communications (Asia) Ltd. - Kowloon, Hong Kong
• Produced and gave unique sales presentations to clients in the hospitality, law, finance, retail, and public sectors.
• Met with clients to discuss creative briefs and functional specifications for websites and mobile applications.
• Designed wireframes and functional blueprint documents according to client and contract requirements along with Design and Technical teammates.


2016 - 2017
Social Media Manager
Wonda Mobile - Sheung Wan, Hong Kong
• Produced multimedia content including video product reviews, graphic banners, and copy.
• Managed and updated Wonda Mobile’s e-commerce platform on Magento CE 2.1.
• Managed SEM accounts in Google and Facebook with multiple campaigns and ad sets to increase total revenue by 185%, transactions by 152%, and users by 63% in the span of 12 months.
• Optimized user behaviour in high exit paths by removing redundant information from product descriptions and incorporated intuitive color, size and product specification input methods.
• Networked with YouTube influencers to execute native advertising campaigns.


2013 - 2015
Brand Ambassador
Intercept Group Canada - Toronto, Canada
• Worked on campus, at event venues, and guerilla-style to deliver key brand messaging with every audience interaction in an experiential marketing role
• Worked in a team to leverage synergy and communication to consistently increase engagement metrics and interaction frequency
• Responsible for generating social media assets to promote clients' brand image
• Represented high value clients including Microsoft, HP, 3M, and Xbox
• Leveraged existing network of students on a peer-to-peer level on university campus
• Met or exceeded weekly trial quotas every week (80 trials per week)
• Earned 'Most Valuable MSCA Award' at program's ending


Volunteer Experience


2018 - 2019
Webmaster
Master of Information Student Council - Toronto, Canada
• Ensures that MISC has an updated and accurate presence on the web
• Responsible for the dissemination of knowledge relating to MISC to the student body
• Developed feedback module to improve communication and transparency in student government
• Attend and discuss issues concerning Master of Information's student body at student council meetings


2012 - 2014
Lead Social Media Coordinator
Purple Spur Society of Western University - London, Canada
• Lead social media team in strategizing promotional campaigns for social events in the London student community. Produced graphical assets to support marketing campaigns on social media and in on-campus activations.
• Produced traditional print and signage media for various events (Fashion Show, Spurcoming)
• Created online promotion campaigns for weekly bar nights on Facebook and Twitter
• Created and administered website for Toxic 2K15 Spur Fashion Show

2009 - 2012
Vice-President
St. Robert CHS GigaRAMS Computer Charity Club - Thornhill, Canada
• Collected and disassembled computers from donations and rebuilt them with useful freeware and re-donated them to people and organizations
• Organized transportation for the collection of donated parts and distribution of computers
• Formed stable and lasting relationships with community partners for future club members
• Designed club assets including logos, print advertising, and produced how-to manuals for organizations receiving refurbished computers

Awards and Honours


Dean's Honour List (2015 - 2016) - Faculty of Information and Media Studies
Dean's Honour List (2014 - 2015) - Faculty of Information and Media Studies
Most Valuable MSCA (2015) - Intercept Group Canada
Scholarship of Excellence (2012) - Western University

Back to Top