2012 - 2016 Bachelor of Arts - University of Western Ontario Media, Information, and Technoculture
Photoshop CC Illustrator CC Premiere Pro CC Balsamiq Mockups 3 Figma InVision Google Ads Drupal jQuery
2018 - Present Student Editor Digital Tattoo Project - Vancouver, Canada • Researched and produced editorial articles on privacy, copyright, censorship, and digital rights to publish online • Attended bi-weekly strategy meetings to assess current reader engagement and upcoming publication schedules • Represented Digital Tattoo on online discussion forums to promote organic interest through community conversation • Evaluated the web traffic performance of the website using Google Analytics to complement engagement strategies
2018 - Present Inforum Student Assistant University of Toronto - Toronto, Canada • Assisted students and faculty with research and reference inquiries, technology loans, and troubleshooting • Maintenance of Collections at Inforum Library, including circulation, shelving, and shelf reading • Development and execution of outreach programs within the iSchool community for educational workshops (iSkills) • Conducted user experience improvements on library website using contextual inquiry methods
2016 - 2017 Project Coordinator Lokomotive Communications (Asia) Ltd. - Kowloon, Hong Kong • Produced and gave unique sales presentations to clients in the hospitality, law, finance, retail, and public sectors. • Met with clients to discuss creative briefs and functional specifications for websites and mobile applications. • Designed wireframes and functional blueprint documents according to client and contract requirements along with Design and Technical teammates.
2016 - 2017 Social Media Manager Wonda Mobile - Sheung Wan, Hong Kong • Produced multimedia content including video product reviews, graphic banners, and copy. • Managed and updated Wonda Mobile’s e-commerce platform on Magento CE 2.1. • Managed SEM accounts in Google and Facebook with multiple campaigns and ad sets to increase total revenue by 185%, transactions by 152%, and users by 63% in the span of 12 months. • Optimized user behaviour in high exit paths by removing redundant information from product descriptions and incorporated intuitive color, size and product specification input methods. • Networked with YouTube influencers to execute native advertising campaigns.
2013 - 2015 Brand Ambassador Intercept Group Canada - Toronto, Canada • Worked on campus, at event venues, and guerilla-style to deliver key brand messaging with every audience interaction in an experiential marketing role • Worked in a team to leverage synergy and communication to consistently increase engagement metrics and interaction frequency • Responsible for generating social media assets to promote clients' brand image • Represented high value clients including Microsoft, HP, 3M, and Xbox • Leveraged existing network of students on a peer-to-peer level on university campus • Met or exceeded weekly trial quotas every week (80 trials per week) • Earned 'Most Valuable MSCA Award' at program's ending
2018 - 2019 Webmaster Master of Information Student Council - Toronto, Canada • Ensures that MISC has an updated and accurate presence on the web • Responsible for the dissemination of knowledge relating to MISC to the student body • Developed feedback module to improve communication and transparency in student government • Attend and discuss issues concerning Master of Information's student body at student council meetings
2012 - 2014 Lead Social Media Coordinator Purple Spur Society of Western University - London, Canada • Lead social media team in strategizing promotional campaigns for social events in the London student community. Produced graphical assets to support marketing campaigns on social media and in on-campus activations. • Produced traditional print and signage media for various events (Fashion Show, Spurcoming) • Created online promotion campaigns for weekly bar nights on Facebook and Twitter • Created and administered website for Toxic 2K15 Spur Fashion Show
2009 - 2012 Vice-President St. Robert CHS GigaRAMS Computer Charity Club - Thornhill, Canada • Collected and disassembled computers from donations and rebuilt them with useful freeware and re-donated them to people and organizations • Organized transportation for the collection of donated parts and distribution of computers • Formed stable and lasting relationships with community partners for future club members • Designed club assets including logos, print advertising, and produced how-to manuals for organizations receiving refurbished computers
Awards and Honours
Dean's Honour List (2015 - 2016) - Faculty of Information and Media Studies Dean's Honour List (2014 - 2015) - Faculty of Information and Media Studies Most Valuable MSCA (2015) - Intercept Group Canada Scholarship of Excellence (2012) - Western UniversityBack to Top